DREAMS REALIZED

Welcome to iLuxx Beauty Co, where confidence meets craftsmanship! With over a decade of mastery and over 15,000 lash transformations in Meridian, our commitment is simple: lashes that stay and appointments that won’t take more than an hour. Step into iLuxx, where assurance and artistry blend seamlessly for a lash experience that stands the test of time. Your confidence, our priority.

SERENA BERTOLINI - iLuxx Beauty Co

Welcome to my little corner of the internet! Hello, I’m Serena, and I’m absolutely thrilled that you’ve taken the time to stop by and get to know a bit about me. I wear many hats, but my most cherished roles are being a mom to two beautiful children and being a go-getter with an innate drive to keep pushing for more.

I’ve journeyed through the realm of entrepreneurship, having owned a lash lounge. However, I’ve discovered that my happiness lies in a cozier, more intimate space. I’m incredibly proud of what I’ve accomplished, but there’s something truly special about the one-on-one connection that makes my heart soar.

For me, it’s all about making you feel not just beautiful, but also cared for, heard, and seen as the unique individual you are. Your experience matters immensely to me, and I thrive on creating moments that resonate with you personally. So, welcome to my world – a place where beauty meets genuine connection, and where your experience is at the heart of it all. I can’t wait to embark on this lash and beauty journey with you!

-Your Lash Bestie

meet our team

Serena bertolini

Serena Bertolini, a distinguished Paul Mitchell graduate, is the visionary founder behind iLuxx Beauty Co., a sanctuary where beauty and personal care converge with unrivaled expertise.

With a passionate ethos encapsulated in the motto “where confidence meets craftsmanship,” Serena has dedicated over a decade to the art of lash enhancement, boasting an impressive portfolio of over 15,000 lash transformations in Meridian.

Her dedication to excellence and efficiency is evident in her promise: to deliver lasting lashes within an experience that never exceeds an hour, ensuring that every client’s time is valued just as much as their trust in her craft.

Lash mastery is our specialty

Serena Bertolini

testimonials

See why iLuxx Beauty Co. is the preferred choice for lash services in Meridian, Idaho.